The weekend MBA is a graduate program developed especially for professionals who cannot find time to specialize due to busy work pace on working days. The most important features that differentiate the program from the other graduate program are that it provides students with the opportunity to follow the lessons on a weekend basis while offering the same quality education and curriculum as the two-year MBA programs and is a one-year package program. It will be a logical choice for candidates who do not want to spend much time in the theory.
The aim of the weekend MBA program
With the understanding of strategic planning for the changing global markets, it develops suitable candidates for the leadership structure that will provide organizational change. In accordance with the requirements of contemporary education, institutional information is transferred to practice through interactive case and project studies. Thus, graduates use the new methods that combine the tools and facilities offered in the most effective way.
Specialized Managers are Needed in Sectors
The business world is located in a complex, interdependent and dynamic global environment. It needs young managers with the necessary skills and knowledge to make the right decisions on this slippery ground. The knowledge and experience of the students during their education enables them to be accepted and managed in all institutions, from large enterprises to family companies and non-governmental organizations. In any case, the instinct of taking this training that they feel lacking throughout their careers should be in every manager. Those who know that they need to improve themselves and think that they need this in different ways are not at all.
You can set yourself the time you will devote to these trainings that will ensure your continuous and high quality development. One of the most preferred is weekend MBA programs.
Let’s take a look at the lessons in weekend MBA program
The aim of this course is to provide the students with the knowledge and skills to be able to correctly identify the complex problems faced by senior executives and to produce solutions; The aim of this course is to provide the participants with the ability to bring together all the functional skills they have obtained from other courses and to provide solutions to the organizational problems of real business life.
Basic topics of weekend MBA course: principles of marketing management; basic marketing approaches; evaluation of elements of marketing management; the ability to assimilate, synthesize and apply main marketing concepts and techniques; social and administrative functions of marketing; marketing approaches and functioning in different organizations; customer-marketing encounters; decision-making processes; Marking is the role of segmentation, targeting, positioning, and marketing mix and handling of its elements.
The main areas of application of this course are the accounting of the transactions that are subject to accounting in the daily book and in the book and making the period-end transactions, taking the balance sheet, income statement and preparation of the statement of changes in equity as basis, how the accounting items are accounted and how they are included in the financial statements. . It also examines accounting arrangements in joint stock companies. Within the scope of cost accounting, classification of expenses, explanation of cost, cost, loss concepts, cost elements and cost of manufactured products are examined and phase and order cost analysis techniques are explained. In the field of managerial accounting, budget issue is taken into consideration and budget creation is implemented in detail and planning, control and decision analysis are carried out.
Nowadays, finance issues need to be understood as a dynamic tool / activity that affects the creation, use and distribution of financial resources for businesses and society. In this context, the role of the finance manager in the business, relations with other managers, the value of the cash flows that form the basis of the financing, the shares, the minimum expected return rate (opportunity cost), the effects on inflation and evaluation, investment criteria, project evaluation methods and resource cost issues. assess.
This course examines the tools of analysis in the application of economic theory in order to reach the goals or objectives of an institution in the most effective way. Examines the differences between traditional management and modern management techniques; it integrates theories in the context of global economic realities of international production and distribution.
Human Resources Management
In this course, the theoretical developments in the field of organizational learning and human resources development; identifying, analyzing and developing effective human resources; designing training programs to develop human resources for different environments; developing policies and processes for preparing an educational program in an organizational perspective; requirements analysis, determination of educational objectives, content determination and regulation, and methods of establishing teaching and evaluation strategies are examined.
Identifying the main causes of e-commerce, understanding the factors of change that are waiting for enterprises, Internet, telecommunication systems, web software, electronic data transmission (EDI), e-commerce business models, web marketing, privacy and security, legal problems and the future of electronic commerce and e-commerce strategies.
Principles of Entrepreneurship
Topics covered in this course include the historical development of entrepreneurship; basic characteristics of entrepreneurial personality, small enterprises; small business, business types; growth and competition strategies in small businesses, management; marketing; financing; patent, trademark and copyrights; innovation and its types; the conditions for being an entrepreneur in a globalizing world; social responsibility and business ethics in enterprises; entrepreneurship and culture.
CRM and Database Marketing
The main topics of the course are communication, data-based marketing and the physical distribution of the developing marketing area; creating database, using database information and combining external/internal data. Marketing has a database in the framework of traditional forms such as catalogs and direct mailing, e-commerce development and application areas. Within the framework of a project, a direct marketing project is developed and its results are measured.
This course focuses on consumer behavior and its effects on businesses; the importance of consumer behavior in marketing, customer satisfaction, customer loyalty; consumption phenomenon, needs and requests; the concept and characteristics of consumer behavior, consumer behavior and marketing strategy; buying behavior and decisions of consumers, factors affecting purchasing behavior of consumers; examines the purchasing decision process, consumer buying habits.
Brand Communication and Strategic Brand Management
The main field of study of this course is to determine brand perception and definition in terms of the consumer and the conditions of managing the brands correctly. The following questions are sought during the course.
- How is brand value created?
- How is brand value measured and used in the global world?
- What is the role of the brand in the context of integrated marketing strategies?
Strategic Marketing Practices
In this course, a comprehensive review and integration of all major elements of marketing strategy is done. While focusing on market-oriented culture, customer and competitor analysis, value distribution, distribution channel design, pricing, relationship management, brand management and marketing communication, in-depth information on the dynamics of competition and detailed analysis on the integration of marketing strategy within the overall business strategy is made.
The aim of the course is to give basic information about the behaviors of employees in the organization and to examine how employees’ management affects organizational success and productivity. Course, importance of behavior in organizations, the place and importance of psychology in management; job satisfaction, motivation-raising measures; organizational behavior, group, formation of leaders; psychological complaints in organizations; physical problems of the work environment; interpersonal relations and communication and leadership.
Defining the research question among the topics to be covered within this course; development of research design, development of data collection method, establishment of sampling framework, determination of data analysis methods, interpretation of data and writing of research report; examining basic research concepts, focus groups, in-depth interviews, questionnaire and content analysis and internet researches are discussed in each course.
Graduate students prepare a project in accordance with an advisor on an appropriate research topic to be selected from the courses and topics covered in the program.