The mobile phone market, which has shown a great improvement in recent years, continues to grow. In 2014, mobile internet usage was over 50%, leaving behind desktop users. Currently, 80% of internet users have smart phones. Even when we consider these statistics, it is not surprising that entrepreneurs are trying to get a share of the big pie in the application sector.
If you’re new to the market, you’re thinking of going into the market, or if you have a good idea of implementing it, the first question you’ll ask is about your profit. Since creating an application is extremely challenging, you will naturally want to see the reward of your efforts. Below, you can see more clearly how much money you can earn from your own app by looking at reviews of the potential of bringing money into phone applications.
Which platforms give the most money to developers?
First, you need to determine which platform or platforms you want to design your application for. Depending on the market spread and the popularity of the platform, the money you will earn may vary. In line with the criteria of our article, we will evaluate the platforms to the developers of the application at a rate of $5,000 a month or more.
The leader of this category is Apple’s iOS platform, which earns more than $ 5,000 a month for 25% of application developers. Android is one of the most significant platforms with ever increasing market share. 16% of Android application developers earn more than $ 5,000 a month. But let’s say that the developers who earn big money from Android are usually top owners. The distribution of earnings on the iOS platform is relatively large, so if you are a new application developer you are more likely to make money on this platform.
Some other mobile phone platforms that the application developers will not prefer are some examples of Blackberry OS and Windows. Blackberry market spread is not as strong as Apple or Android; moreover, Blackberry’s main company RIM’s earnings are decreasing each year. Windows, however, is not very common among phone users, even though it has a strong support from Microsoft. Although it is possible to earn money from these platforms, you should make sure that you have announced your application and make a profit before you prefer these platforms. Once your application reaches the expected success, switching to other platforms will be healthier for you.
How much revenue do the applications bring?
The application sector is a vast sea where big money is spoken. In 2016, all applications worldwide are estimated to have grossed $ 52 billion. This figure is 10 billion dollars higher than the previous year. Between 2017 and 2020, revenue from applications is expected to increase by 18%. According to some accounts, the total value of the implementation economy in 2022 will be 6.3 billion dollars.
Game applications lead the list of the most money-saving applications. Bandai Namco Entertainment’s Dragon Ball Z Dokkan Battle is about $ 2 million per day. King Digital Entertainment’s Candy Crush game earns 1.6 million dollars a day with in-app sales. Supercell, the creator of Clash of Clans and Clash Royale games, earns more than $ 2.3 billion per year. Although many game applications can be downloaded free of charge, the main money is from in-app sales. Kim Kardashian’s virtual shopping app has grossed nearly $ 100 million since 2014, down 42 million downloads. So, don’t worry if you’re not a game designer. You can also earn big money from other application categories.
How much money can be earned from subscription applications?
With over 1 million paid members, the Match Group’s Tinder app is a great example of what can be paid for in-app purchases. Tinder dating app can be downloaded for free. However, the application earns a lot of money thanks to additional features that give users the opportunity to have unlimited matches. You can also show the profile you created by paying in the application in the list of remote contacts, or you can access the list of people in your neighborhood from the first row.
In 2016, Match Group reported $ 285,300 million in revenue.
Tinder gets $ 9.99 a month for the Tinder Plus subscription and $ 14.99 for the Tinder Gold subscription. With this approach, the application has become one of the most money-winning applications worldwide.
Pandora, Spotify and Tidal are among the most money-saving applications. These applications provide revenue through subscriptions. Users are paying to listen to songs without ads, to share playlists with other users, and to access exclusive content. Video publishing applications such as Hulu and Netflix also process subscription.
AnchorFree’s Hotspot Shield has helped many users benefit from major global issues. The application provides virtual private network (VPN) access to all users worldwide. Monthly subscription fee of the app varies between $ 6 and $ 15. Hotspot Shield, which has reached 5 million downloads as of January 2017, ranks high on the iTunes App Store list.
On a smaller scale, we can say that special applications also make a considerable amount of money. For instance, although HOOKED is a relatively simple idea, it generates around $ 2 million per year. The application offers horror and thriller stories in the form of mobile phone message conversations, where users can subscribe with weekly, monthly and yearly options. The application that connects the users with immersive stories requires users to learn the end of the story.
Personal trainer Kayla Itsines’s Sweat with Kayla app is a great example for new app developers. The application gives subscribers a 28-minute training and a diet plan. The award-winning app quickly earns $ 45,100 each day and nearly 9,000 new users earn. Itsines and their spouses total $ 46 million.
Applications are not just for mobile phones.
With the introduction of more smart devices to the market, applications have begun to move out of the phone platforms. 34% of internet users have smart TV at home. Some of the most popular applications on smart TVs include applications with a specific customer base, such as Netflix and Hulu. If the application you designed is suitable for the platform, you can keep the idea of smart television in a corner of your mind. Inter-platform sprawling will add to your application’s reputation and increase your revenue resources.
Similarly, game consoles like Xbox One, PlayStation 4 and Wii U have their own app stores. Each of these platforms includes many applications such as Netflix, Youtube, Hulu and Amazon. However, some applications may be unique to a particular console; For example, Spotify and BBC applications are available only on PS4. These successful applications reach more users by serving on new platforms.
Another noteworthy platform is the smart watches. There are no more people using these relatively new devices. Only 16% of Internet users have a smart watch. However, if we think that famous companies such as Samsung, Sony and Apple are entering this market, we can say that the development of smart watches will be very enjoyable.
What is waiting for us in the field of application development?
As you can see, there are many opportunities in the middle to have wealth from the application market. The application market, which has been growing since the start-up phase, does not seem to fall at all. The market may have reached saturation due to the high number of applications, but it is very promising that 25% of the application developers in iOS and 18% of the application developers in Andro absolute will make more than $ 5000 a month. Game applications may be earning millions of dollars, but it is possible to make money with innovative and productive applications. Finally, let’s not forget that the growing smart television market and emerging smart watches will bring a new breath to the application sector.