Today’s digital transformation affects many things, from business models to job descriptions. Those who can keep up with this transformation do not fall behind the innovations. He can easily find a place in the new career areas.
SEO and digital ads, which are the trend marketing tools of the new age, have started to take an important place in every sector. In the marketing departments of the companies, the need for personnel who dominate these issues is increasing. In other words, firms do not employ highly qualified personnel. Instead, companies are turning to digital agencies. For this reason, companies prefer employees who can communicate.
You have a job search in the positions of marketing specialist, e-commerce manager or product manager. You can learn entry-level digital marketing to be at the forefront of recruitment processes. In this article, we discussed what you should have knowledge about in the first place.
The first step is SEO!
The word SEO consists of the initials of Search Engine Optimization. The exact meaning of this word is search engine optimization. Let’s examine the SEO work. You can tell by the name. It is important that Internet projects become appropriate in the search engines with certain rules. This work allows the sites to rise to the top of the search. Since it is the most used search engine (Google) nowadays, it is the organization that determines SEO and internet rules (Google).
Digital advertising spaces
The subject of digital advertising covers a wide area. There are many digital platforms in use today, and advertising space is increasing day by day. To list the most effective digital advertising areas, we can talk about platforms such as Google ADS, Facebook, Instagram and Twitter. If we briefly explain digital advertising platforms;
Google ADS (Google Adwords)
Perhaps the oldest digital advertising space, Google Adwords, is the most effective advertising tool for today’s Google ADS. Google searches can be seen at the top, ads section, increasing site traffic, as well as creating new customer contacts. At the same time, video and display ads can be managed through this platform. Every sector that wants to gain customers from the Internet must devote budget to Google ADS. So, by creating a personal Google ADS account, experimenting with you can create new business opportunities in the future.
Social media ads
As you know, the most used social media platforms are Facebook, Instagram and Twitter. These platforms can be transformed seriously, especially in areas such as product promotion, restaurant and accommodation services. In addition, social media ads can be promoted to websites or advertising campaigns can be organized in social media accounts. This situation creates the need for personnel who can work in this field for each sector.
So, where to start?
You may find digital marketing complex and distant to this field; however, as we mentioned in the first place, you should remember that these areas will give you an important priority in recruitment processes. You may not be able to master all digital marketing tools right away, but you can improve yourself with small essays and articles you will find on the Internet and participate in online trainings.